Using Key Marketing Tools to Market Yourself on The Job Market

Marketing is the essence of all successful businesses and organizations. Without marketing, no matter how good the product or how valuable a service; the business or organization will fail. How does this little marketing lesson apply to you?

In today’s job-hunting jungle, the most successful job-seekers are those who understand the value of marketing. By applying similar principles in a job hunt you gain better expose yourself to valuable companies by demonstrating that you understand basic marketing.

Tip #1: Marketing is not sales. Sales is a small part of marketing but marketing is a product (or service) that says look at me not buy me. Selling yourself in the job market is certainly an important aspect however this article will expose you to the much broader aspects of marketing that get your resume and qualifications seen. Selling is when you are at the interview.

Tip #2: Believe in yourself. Every good salesman knows that you must believe in your product. If you don't believe in yourself why should anyone else?

Job Hunting Marketing Strategies

MISSION STATEMENT (Career Objective) ~ Develop a mission statement to let employers know what direction your interested in – what are your long-range goals for your career? Through this understanding, employers can see more clearly how your role as a potential company employee can contribute to the further success of the company goals.

MARKETING ANALYSIS (Career & Industry Research) ~ To market yourself to potential employers you need to use marketing techniques used to attract and persuade consumers. But instead of attracting consumers you are attracting Personnel Managers.

Marketing includes research so go online and research what the industry or specific company needs are for your chosen career goals. One stone in a solid marketing campaign is to find out what employers want, then setting out to meet their unmet needs and providing it.

STRATEGIES & TACTICS (The Job Hunt Jungle) ~ There are many viable marketing tools available in receiving interview appointments. The trick is to remember that every conversation whether it last twenty seconds or twenty minutes is a marketing moment in introducing yourself as a successful and valuable professional.

Blogs & Social Networking

Don’t promote your personal profiles; make new ones that are strictly for personal networking and demonstration of your skills and abilities. Use blogs to talk about your industry (positives), the trends, the news and what you think or how you would solve particular problems.

DESIRED RESULTS (Examples of Work / Accomplishments) ~ Would you buy a product you have never seen or heard of? Have a list of accomplishments you have had success in. Have companies of your work available online and in a portfolio.

OBSTACLES & OPPORTUNITIES (Teamwork) ~ Explain how your skills and experience will meet and overcome obstacles in the company. Describe your ability to solve problems that are expected and unexpected and how you can turn obstacles into opportunities. Clarify how you value cooperation and commitment of other individuals and place value on networking with other companies and associations outside of the company.

An effective strategic job-hunting plan is industry-based and employer-oriented. It provides a detailed step-by-step tactical approach for acquiring interviews at quality potential employers. The benefits of self-marketing will far outweigh the time needed to set up a good strategic job-hunting plan. Do what other people are not doing or at least not doing as well as you. Conform, and you’re really nothing special.