Business Administration Education Guide

Wednesday, June 20, 2007

Exponential Launches Free Ad Server

Source: Online Media Daily

Summary

More than 100 clients--including Intermarkets (ad manager for sites such as DrudgeReport.com)--have been testing Expo9, which is currently serving a reported 20 billion ads onto the Tribal Fusion network. E

The platform allows publishers to manage multiple campaigns and advertising partners through a single interface, with technology that figures out how to maximize revenue on every ad call by serving the most relevant ad to each user.

The Expo9 server differs from some free ad-serving solutions in that publishers don't have to download or host the platform themselves.

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