Business Administration Education Guide

Monday, July 09, 2007

Camera Phones Will Exceed One Billion

From: The Center For Media Research

According to a market study by Strategy Analytics, one third of the world population will own a camera phone by 2011. The number of camera phones in use this year will exceed one billion, with new sales boosted by early adopters replacing one-Megapixel handsets and first-time buyers alike.

Other key findings from the study:

  • Nokia is the clear market leader at 28% global share, while Motorola also shipped over 100 million units in the last 12 months
  • SEMC has raised the user experience bar for camera phones with their Cybershot range, and has outperformed in this category as well as in the music domain
  • VGA camera phones' share of the market will fall from 38% to under 7% over the forecast period

One Megapixel Camera Phones Are Now "Table Stakes"

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