Business Administration Education Guide

Thursday, November 15, 2007

8 Things the Search Industry Can Teach Small Businesses

I think these two are the most powerful / important... for me at least.



6.) Branding is powerful.
Once you’ve found your niche, you’ll need to know how to be a rock star in your niche, like Neil Patel has become. Neil’s an expert at personal branding, and writes about it on his blog, Quick Sprout. You’ll want to learn from his techniques to establish your identity in the marketplace and have positive thoughts associated with your business name.

8.) The personal touch matters.
Great customer service stories usually boil down to this: a business treating a customer like a person, not an account number. If you’re a small business trying to distinguish yourself from bigger competitors, do what the big guys don’t: develop an actual relationship with your customers. Need a good example? Go back and read my Danny Sullivan story from 15 months ago. Danny has used the personal touch to become the leader of our industry. Ironically, I started that post by saying there’s nothing useful in it for small businesses, and here I am now saying otherwise. I think you’ll agree there is a lesson: If you want to make an impression with people, try the personal touch.

8 Things the Search Industry Can Teach Small Businesses

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