Business Administration Education Guide

Thursday, August 09, 2007

Using Key Marketing Tools to Market Yourself on The Job Market

Marketing is the essence of all successful businesses and organizations. Without marketing, no matter how good the product or how valuable a service; the business or organization will fail. How does this little marketing lesson apply to you?

In today’s job-hunting jungle, the most successful job-seekers are those who understand the value of marketing. By applying similar principles in a job hunt you gain better expose yourself to valuable companies by demonstrating that you understand basic marketing.

Tip #1: Marketing is not sales. Sales is a small part of marketing but marketing is a product (or service) that says look at me not buy me. Selling yourself in the job market is certainly an important aspect however this article will expose you to the much broader aspects of marketing that get your resume and qualifications seen. Selling is when you are at the interview.

Tip #2: Believe in yourself. Every good salesman knows that you must believe in your product. If you don't believe in yourself why should anyone else?

Job Hunting Marketing Strategies

MISSION STATEMENT (Career Objective) ~ Develop a mission statement to let employers know what direction your interested in – what are your long-range goals for your career? Through this understanding, employers can see more clearly how your role as a potential company employee can contribute to the further success of the company goals.

MARKETING ANALYSIS (Career & Industry Research) ~ To market yourself to potential employers you need to use marketing techniques used to attract and persuade consumers. But instead of attracting consumers you are attracting Personnel Managers.

Marketing includes research so go online and research what the industry or specific company needs are for your chosen career goals. One stone in a solid marketing campaign is to find out what employers want, then setting out to meet their unmet needs and providing it.

STRATEGIES & TACTICS (The Job Hunt Jungle) ~ There are many viable marketing tools available in receiving interview appointments. The trick is to remember that every conversation whether it last twenty seconds or twenty minutes is a marketing moment in introducing yourself as a successful and valuable professional.

Blogs & Social Networking

Don’t promote your personal profiles; make new ones that are strictly for personal networking and demonstration of your skills and abilities. Use blogs to talk about your industry (positives), the trends, the news and what you think or how you would solve particular problems.

DESIRED RESULTS (Examples of Work / Accomplishments) ~ Would you buy a product you have never seen or heard of? Have a list of accomplishments you have had success in. Have companies of your work available online and in a portfolio.

OBSTACLES & OPPORTUNITIES (Teamwork) ~ Explain how your skills and experience will meet and overcome obstacles in the company. Describe your ability to solve problems that are expected and unexpected and how you can turn obstacles into opportunities. Clarify how you value cooperation and commitment of other individuals and place value on networking with other companies and associations outside of the company.

An effective strategic job-hunting plan is industry-based and employer-oriented. It provides a detailed step-by-step tactical approach for acquiring interviews at quality potential employers. The benefits of self-marketing will far outweigh the time needed to set up a good strategic job-hunting plan. Do what other people are not doing or at least not doing as well as you. Conform, and you’re really nothing special.


Scripps Networks Buys Incando - Social Networking

Scripps Networks, leader in lifestyle media, has acquired Incando Corporation, a provider of social networking and content sharing tools online. Incando is known for its user media-sharing service and the user-generated content management platform Powered by Pickle. Pickle’s website quickly uploads photos and videos from consumers' computers, mobile phones and digital cameras and can be used on social network sites such as MySpace and Blogger.

"With the acquisition of Incando, we now have the back-end tools to engage consumers, viewers, and marketers in a multi-branded, multimedia online universe with compelling, personalized experiences." - John Lansing, president of Scripps Networks

Scripps Networks also just acquired, a popular user-generated recipe and community site. User content has quickly become a highly valued commodity. Consumers want both professional guidance and personal opinions, outlook and suggestions. According to Deanna Brown, president of Scripps Networks Interactive Group, within the next few years, Scripps Networks expects as much as 50% of its online content to be co-created by its users.

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Jobless claims rise by 4,000

Figure is below expectations, underscores strength in labor market; four-week moving average down for the fourth consecutive week.

CNN Money

New applications for U.S. jobless benefits rose by 4,000 last week, government data showed Thursday, underscoring continued strength in the labor market. First-time filings for state unemployment insurance benefits, a rough guide to the pace of layoffs, rose to a seasonally adjusted 307,000 in the week ended July 28, from an upwardly revised 303,000 in the prior week, the Labor Department said. Last week's level of claims came in somewhat lower than the 310,000 claims that Wall Street economists - polled by Reuters ahead of the report - were expecting after a previously reported 301,000 claims the prior week. The four-week moving average of claims, a more reliable measure of employment trends because it irons out volatility in the weekly data, fell for the fourth straight week to 305,500, its lowest level in two months. The number of people who already qualify for benefits and remain on the jobless rolls fell by 16,000 to 2.53 million for the week ended July 21, the most recent period these figures were available.

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Tuesday, August 07, 2007

Best Companies to Work For

Google: The New No. 1

2. Genentech
3. Wegmans Food Markets
4. Container Store
5. Whole Foods Market
6. Network Appliance
7. S.C. Johnson & Son
8. Boston Consulting Grp.
9. Methodist Hospital Sys.
10. W.L. Gore & Associates

See all of the Best Companies to Work For

Monday, August 06, 2007

What Are The Creative Commons Licenses & What Do They Mean?

Creative Commons Licenses Summary

Attribution Non-commercial No Derivatives

License is often called the “free advertising” license because it allows others to download your work and share them with others as long as they mention you and link back to you, but they can’t change them in any way or use them commercially.

Attribution Non-commercial Share Alike

Allows others to change, tweak, and build upon your work non-commercially, as long as they credit you and license their new creations under the identical terms.

Attribution Non-commercial

Allows others to change, tweak, and build upon your work non-commercially, and although their new works must also acknowledge you and be non-commercial, they don’t have to license their derivative works on the same terms.

Attribution No Derivatives

Allows for redistribution, commercial and non-commercial, as long as it is passed
along unchanged and in whole, with credit to you.

Attribution Share Alike

Lets others rchange, tweak, and build upon your work even for commercial reasons, as long as they credit you and license their new creations under the identical terms. This license is often compared to open source software licenses. All new works based on yours will carry the same license, so any derivatives will also allow commercial use.


Lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered, in terms of what others can do with your works licensed under Attribution.

Source: Creative Commons Licenses


Creative Marketing That Works

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