Business Administration Education Guide

Saturday, April 21, 2007

5 fun and adventurous ways to blast calories and burn fat.

By Jessie Knadler, Prevention


Calories Burned
340 per hour

Body Benefits
A sculpted upper body. "Pulling the paddle against the water is great resistance," says 29-year-old Michelle Christensen of Baltimore, who spends summer weekends kayaking around the Chesapeake Bay. "You target your shoulders, triceps, biceps, back, and core."


Calories Burned
Up to 400 per hour

Body Benefits
Improved cardiovascular fitness. "There's a lot of lung cancer in my family," says 49-year-old hiker Lynn Anderson, from Helena, MT. "It's always been a priority to keep my lungs in tip-top shape." Plus, hiking will give you stronger, leaner thighs and firm your rear to boot.

Weekend 3: Speedminton

Calories Burned
About 400 per hour

Body Benefits
Tank-worthy arms. This hot new game is a cross between racquetball, badminton, and tennis but with no nets or walls involved. Players bat a speeder—which looks like the birdie used in badminton—back and forth using lightweight racquets.


Calories Burned
500 to 700 per hour, depending on speed and terrain

Body Benefits
Improved cardiovascular fitness plus solid legs and buns. "It helped me lose 20 pounds!" says Jan Reeves, 49, a recreational cyclist and mother of four in Lexington, Ky. "And I eat whatever I want."

Inline Skating

Calories Burned
816 per hour

Body Benefits
Sculpts your buns and thighs without pounding your knees. Skating is much less jarring than other high-intensity sports like jogging. "I was a runner for years but switched to skating when running started to hurt," says Joanne Geveshausen, 48, of Winchester, Ky.

What Are They Famous For?

Friday, April 20, 2007

Logistics Careers in demand… Women are you listening?

Are we done yet? Are we done stereo typing which careers are for males and which careers are for females? Because if we are, there is a large opening of jobs available in Logistics and the industry would like to see more women roll in with they’re experience and skills.

Women (just as men are) are exceptionally suited to many of the aspects required for a career in Logistics. From coordinating and planning shipments to managing customer accounts and relations, qualified people and specifically women are being sought after.

Logistics careers still have an image problem with the illusion that it’s a Male industry and is inexorably “ men’s work”. I can understand why women may be discouraged. I’ve worked as an Assistant to a Warehouse Manager and I had to show warehouse employees that I was a professional first and women second. Once that was established, I rarely had a problem.
People from marketing and human resource management backgrounds have an edge over people who have no experience in warehouse management and or logistics. The skills are especially useful because the work requires good communications and organization with large assembly of people. Responsibility extends from the arrival of goods to the planning, production and procurement of a shipment’s receipt by the final customer. The extensive organizational and qualitative requirement of logistics is often underestimated.

Truck Driving Is A Way of Life

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Thursday, April 19, 2007

Second Act Careers

Money Magazine and unveiled an special report list of the best jobs in America for people looking to upgrade their careers and or geared as "second act" careers. The list focuses on the best jobs for the following four groups:
  • Early-Mid Career Changers
  • Parents Returning to Work
  • Retiring Military and Workers
  • Over 50

1. Product or Brand Manager
2. Registered Nurse
3. Property Manager
4. Certified Public Accountant
5. IT Generalist

1. Executive Recruiter
2. Nonprofit Manager
3. Sales Representative
4. Marketing Analyst
5. Accountant

1. Operations or Intelligence Analyst
2. Network Systems Manager
3. Field Service Engineer
4. Logistics/OPS Manager
5. Senior Trainer/Training Manager

1. Nonprofit Executive
2. Patient Representative
3. Celebrant/Religious Leader
4. Financial Adviser
5. Public School Teacher

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Wednesday, April 18, 2007

A genuine piece of marketing genius

The new Nine Inch Nails' CD: "Year Zero" holds an interesting secret. The CD is thermally reactive; it turns white when it comes in contact with a heat source. This is something that could actually promote buying the CD as opposed to stealing it.

The CD is black when you open the case. Once you listen to the music and remove the disc from your player, the CD than turns white with black abstract looking designs.

In addition, Nine Inch Nails front man
Trent Reznor is using a multimedia scavenger hunt that leads fans to online destinations to promote the new "Year Zero" album, which is now available for purchase. However, when I went to the website, I wasn't able to locate the hunt. So maybe you have to purchase the CD in order to participate?

The marketing agency 42 Entertainment is behind the new form of entertainment, as Reznor perceives it instead of a CD promo. They’re also the agency that was behind 2005's "alternate-reality game" promoting the Halo 2 videogame for the XBox.

A source with knowledge of the project says the campaign forms the body of the "Year Zero" experience as reported by CNN

"It is the CD booklet come to life. It precedes the concept album and the tour. And it will continue for the next 18 months, with peaks and valleys." The source continues, "No one has assembled the full story yet. The new media is creating the story as it goes."

In 2005, web-savvy fans discovered that highlighted letters in the words of a NIN concert tour T-shirt spelled out "I am trying to believe." Web savvy fans added a .com to the five words and, click, located a thought provoking and eerie website.

I plugged into the Year Zero website and listened to the Year Zero music. It’s good - it’s very good.

The thermally reactive CD, thought provoking t-shirts and the scavenger hunt is a genuine piece of marketing genius. It entices fans and potential new fans into buying the CD. When was the last time you saw an artist put this much thought into the CD?

From: Tech Amok
When you translate the binary on the back to a link it goes to this link. Which is a pretty neat little commentary that i think is at least partially directed at the RIAA. Also, the Website is host to a bonus track.

The entire “alternate reality game” for this cd lead to a secret “resistance” meeting that turned out to be a live show for 50 fans.

What is Animation Marketing?

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The Five Things I Learned Last Week

Last week was a roller coaster ride I don’t want to go on again. I’m sticking to my belief that someone, some evil entity dropped a drama bomb on the entire southern California / Los Angeles county area and 99% of the population was affected; including yours truly.

If you don’t want to read all of my rambling on commentaries, skip to the bottom for this week’s

The Five Things I Learned Last Week

1) (Negative) Drama is bad – Try to ignore it.

I may seem like a cold-hearted {bleep}, but I have indeed turned my back and walk away from people, places and situations that were exceedingly negative, unhealthy and stressful and I never look back nor do I regret it.

In the last couple of months I’ve slipped. I'm not sure when it happened but I temporarily lost the ability to think like a Vulcan. Last week was proof that I need to remember what is important and remember not to sweat the small stuff.

I hate it when I turn into the drama-queen and I lose respect for myself as well as others in the fit of drama mud slinging. Too much of last week was spent in a sphere of drama and horse waste that didn't do me any good and blemished my vanity loving self with an acne break out. I spent too much of last week sucked into vortexes that weren't mine, that I didn't need to be in.

Drama is a drug, too much of it can rot the mind as much as any narcotic.

2) Excuses are lame

The world is full of excuse makers, blame shifters, people lacking in self worth, attention needy people, etc. There's no avoiding it unless you live in a cave and decorating caves is costly and often lonely.

I decided last year that I wanted to like me all the time, not just 75% of the time. In order for that to be accomplished, I decided to stop allowing excuses to infiltrate my brain and emotions. Last week I fell into the “why I can’t or shouldn’t” pattern. No more of that!

In addition, although excuses can be genuine, more often than legitimate, people use excuses as a way to entice unnecessary drama and or avoid some unknown inner turmoil with themselves or others. I don’t have time for excuses. I will absolutely encourage you and give you reasons and solutions to how and or why you can do something… but if you come up with tenuous excuses on why you can’t do something; than you can’t by your own admission and I’m not going to try further to convince you that you can.

Solutions, not excuses!

3) Laugh and the world laughs with you

…and if they do not, than they don’t get it and that’s their loss, not yours.

One of the things I take some measure of pride in, is the occasionally comments I get from total strangers in my everyday life commenting about my smile and or humor at life. Smiling is great and often when someone looks at me as if they’re looking at a 1970’s punkster inside a Saks Fifth Avenue, I smile. I either get a warm smile back or acknowledgment that they realized I noticed them staring at me. Either way it’s amusing.

Occasionally, my sarcastic but witty remarks produces the person or people directly around me to laugh or start a mini conversation about the occurrence that could have ruined their day…but because I turned it into something humorous, they laughed about it. That’s the best compliment I can get from a person.

Last Friday night friends of mine and myself went to a movie night for old cheezy movies. If you have never seen the original House on Haunted Hill, you have to see it for the cinematic drama and one-liners. Vincent Price is at his absolute best in House on Haunted Hill. Avicado & I stayed to watch Saturday the 14th and it was better than bad, it held all of the cheeziness I was expecting and more so.

My favorite comment came from Avicado regarding the scene when a police offer tries to subdue the Black Lagoon spoof monster from the movie.

“MAN! The police always trying to hold back the brother from the black lagoon!”

- Avicado

(Still laughing)

Learn to Laugh, Learn to Live. Don’t just exist.

4) Reason number 7 on why you should always wear cute underwear no matter what.
April 9th 2007: Wind

If you work in a plaza / galleria like I do, you may have tall buildings on either side of you as you walk from your office building to the parking garage. If this is as true for you as it is for me, known that this is a man made wind tunnel... aka a great way to see women's undies in high winds.

When it truly sucks is when your chatting with a really good looking guy with physical attributes you enjoy, joking about the wind... when all of a sudden, {wooosh} and if your smart, you can come back with the witty comment

“at least I'm wearing cute underwear”, which thankfully (oh thank you gawd) I was.

Wind Gust: 43 mph / 68 km/h / 19.0 m/s

Friend asked me when I told him about the incident: “What about the Bridget Jones corollary?”

My Response: I reject Bridget Jones!

Fredericks of Hollywood & Victoria's Secrets could have easily raked in thousands of dollars from skirt wearing femmes by putting up a big freaken sign that said:

“Today Only - 'The 43mph Wind Gust upskirt Sale'

"Don't be caught in Bridget Jones type underwear!"

5) Forgive, Forget & Move On

Sometimes, actions and good intensions should hold precedence above conversations.

I have a friend who has no difficulty in telling me when he thinks I’m wrong. In truth, I love him for that, it keeps me in check with my faults and forces me to work on them. With that proclamation out in the open, know that if I get mad at (you) someone I care about, it will only last for a short period of time. I like my friends too much to hold something against them…and I know I've done plenty of things myself, where I've had to ask forgiveness and it was (most of the time) given.

Life is too short to hold grudges.

Than again, sometimes things are said or done that seem so atrocious at the time that I believe I will never speak to that particular person again. However, the person than does or says something that proves me wrong and I don’t mind being proved wrong.

In summary:

1) (Negative) Drama is bad – Try to ignore it.

2) Excuses are lame – Solutions, not excuses.

3) Learn to Laugh, Learn to Live. Don’t just exist.

4) Always wear cute underwear no matter what.

5) Life is too short to hold grudges.

It really is that easy

Bad Business - Changing Your Truth

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